Donald Trump and Joe Biden relied heavily on Facebook advertising to sway the hearts and minds of the electorate during the 2020 presidential campaign. Prof. Stromer-Galley and her team analyzed the ads, their messages, the tone, who was targeted, and how much was spent in the ads.
In this talk, Prof. Stromer-Galley give an overview of the ad messaging on Facebook. Stromer-Galley will highlight the ways that the Trump campaign steadily and heavily ran ads that questioned the validity and integrity of mail-in and absentee balloting that she argues contributed to the public’s distrust of the integrity of the election.
Questions?
Kevin Crowston